Welcome to the fresh coast

Bay Bistro is a delivery-only restaurant that serves classic American food with a modern twist. Offering a diverse menu using locally sourced ingredients, their goal is to deliver comfort food on the go that not only tastes good but also makes you feel good.

Northern California is renowned not only for its exceptional food and fresh ingredients but also for its diversity of cultures, ideas, and environments. The brand idea, “Welcome to the Fresh Coast," embodies this ethos—a place where fresh food meets fresh vibes.

The visual identity combines the beauty and laid-back lifestyle of Northern California with the vibrancy and crave-ability of the menu. The logo is inspired by classic roadhouse diner signage, offset by playful illustrations that utilize colors connecting the food with the culture. The feel-good, taste-good typeface, with its goopy shapes and retro hippie energy, further enhances this connection. The verbal language captures the ethos with a playful nod to the delicious food and its sources.

As a delivery-only restaurant, we wanted the packaging to be memorable. The modular boxes that fit neatly into a bag creates a bouquet of colors that is not only visually striking, but reflects the vibrancy of the food and the diversity of the Bay Area.