familiar notes from afar
Oh My Green is a leading provider of healthy food and well-being services to businesses. As we continue to strengthen our ties with suppliers and clients, we saw an opportunity to add our own private label products to our snack and beverage offerings.
We designed the packaging to communicate the essence of the products, while laddering up to Oh My Green master brand. So we softened the Oh My Green branding and strengthened the connection to the types of products we provide: high-quality, natural and organic foods. We aimed for a sophisticated, minimalist design and natural textures.
Coffee marked our inaugural product line, accompanied by the narrative "Familiar Notes from Afar,” used to distinguish us from other coffee brands. Tasting boxes were also introduced, offering clients a firsthand experience of our products.
a moment of zen
Our second product, iced tea, carried the same look and feel as our coffee. We aimed to provide a complete experience from sight to sip, ensuring the visual presentation and physical touch complemented the drinking experience. We wanted consumers to feel both energized and refreshed, while also taking the time to savor it. The geometric shapes on the label echoed the beautiful landscape of the tea farms.
